News
D.R. HORTON’S SEABRIDGE WINS COVETED MAME AWARD FOR ‘MASTERPLANNED COMMUNITY OF THE YEAR’The remarkable success and industry accolades continue for Seabridge, a landmark marina community located in the Channel Islands Harbor. On the heels of its recent win at the Nationals Competition for ‘Masterplanned Community of the Year,’ this coastal development was recently honored with a MAME Award in the same prestigious category, a stunning achievement for D.R. Horton, ‘America’s Builder.’ The MAME (Major Achievement in Marketing Excellence) 2006 Awards, sponsored by the Sales & Marketing Council of the Building Industry Association of Southern California, were presented on March 31 at the Disneyland Hotel® in Anaheim.
The MAME Awards pay tribute to the best in new-home sales, marketing, and merchandising throughout all of Southern California. The honor for ‘Master-planned Community of the Year’ was the evening’s most important award, distinguishing Seabridge from the competition for its brilliant planning and spectacular nautical lifestyle. In addition, Seabridge was also the winner in the creative category of ‘Best Brochure For A Masterplan.’
A remarkable master plan that encompasses 135 picturesque acres, Seabridge is the opportunity of a lifetime for Southern Californians who want to live near the water’s edge. New neighborhoods encompass gated island residences with private boat docks as well as single-level flats with water views. Exclusive recreation, a waterfront promenade and signature bridges linking the gated islands to the mainland highlight the community’s carefree, coastal surroundings.
“We are absolutely enthused with the ongoing acclaim for Seabridge, which has now garnered its second, high-profile honor for most outstanding master plan. The MAME Awards is one of the industry’s most esteemed events, so we are truly delighted with the critical praise for this development, which has quickly emerged as a favorite destination for homebuyers and boating enthusiasts,” said Mark Higgins, Senior Vice President of Sales and Marketing for D.R. Horton. “There are numerous master plans unfolding throughout Southern California. The fact that Seabridge was singled out for such an incredible honor at two separate awards events is a wonderful validation of our efforts to create a premier residential environment.”
“The MAME Awards is the most influential competition for Southern California’s homebuilding industry and annually draws hundreds of entries that highlight the field’s most talented, visionary professionals. I would like to once again personally thank and congratulate our team at D.R. Horton and our consultants for their inspired ideas and dedication, which have made these incredible honors possible,” Higgins added.
Now celebrating its 32nd year, the MAME Awards annually attracts over 500 entries involving new-home communities in all six Southern California counties: Ventura, Los Angeles, San Bernardino, Riverside, Orange, and San Diego. Encompassing all facets of new-home marketing and merchandising, this competition provides for entry opportunities in product design, model complex landscaping, interior merchandising, sales office design, logo design, graphics, brochures, signage, advertisements, overall advertising campaigns, special promotions, and website presentations.
Two Los Angeles/Ventura/Kern County divisions of D.R. Horton are currently marketing a variety of new-home neighborhoods throughout Los Angeles, Ventura, Kern and Santa Barbara Counties. The company intelligently blends the strength and stability of the nation’s largest homebuilding brand with the depth of regional knowledge of a seasoned local builder. D.R. Horton has earned a solid reputation for putting their customers first and proudly continues that tradition at each of their neighborhoods by offering homebuyers a variety of innovative, flexible financing options.
D.R. Horton is ranked as the nation’s largest homebuilder for the fifth consecutive year. D.R. Horton is a publicly traded company (NYSE: DHI) and a Fortune 500 company.
For additional information on Seabridge, call (805) 815-0059 or visit the website at www.seabridgemarina.com.


